In North America, After Eight is a delicious after dinner snack. In Japan, after eight is the time you go to the grocery store to get 50% off sushi. Japan's version is substantially better than North America's.
The quality of grocery store sushi is nothing to scoff at. An After Eight bought in Japan tastes the same as one bought in North America, but the quality of sushi from a Japanese grocery store is head-and-shoulders above that from a North American grocery store.
I think the best part of the experience was seeing that we weren't the only people who were waiting around for the sushi to go on sale. Two or three other people were hovering with me waiting for the grocery store clerk to finish tagging the trays of sushi with the discount prices. There's probably a whole sub-culture of people who do nothing but try and buy the best discount sushi they can. I wonder if there's an iPhone app for that...
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